Strategic Public Relations, Protocol & Travel Management
This Course is designed to build on students’ existing knowledge of strategic PR and enable them to apply tactical skills and key aspects of protocol. The course content covers key aspects of travel management, business meetings arrangements and effective tools for successfully managing corporate and public relations. The training agenda includes the most recent and effective PR strategies, based on the instructors’ experience in the field and on real life case studies.
Course Outcome
- Build on existing knowledge of Strategic Public Relations
- Apply the tactical skills required for Strategic Public Relations
- Manage the key aspects of protocol
- Apply tips, tools and techniques to arrange smooth business travel
- Meet the expectation of those involved in protocol and travel arrangements