Public Relations and Communication Skills for effective management

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Public Relations and Communication Skills for effective Management

Public relations professionals provide clear, concise and timely information about their clients and their clients’ businesses to the media and the general public. This requires an ability to be an articulate and effective communicator.

Objectives

  • Assess brand and reputation, ensuring they are consistent, understood and valued by stakeholders
  • Develop shared understanding of organisational mission, vision, values and business objectives
  • Use communication activities to win employees’ understanding of and commitment to change and transformation
  • Effectively guide team members and PR professionals in developing communication strategies and plans that support business objectives
  • To discuss the different types of communications for effective Management
  • Identify the journey from where they are to where they want to be